Creative Mass: Learning from Bangkok’s Fashion Markets

Adam Arvidsson just presented the results of our 2010 research about DIY fashion, design and creativity in Bangkok.

Adam Arvidsson & Bertram Niessen, Faculty of Social and Political Sciences, University of Milano, Italy

As an anglo-saxon notion so of creativity, creative industries, creative cities and the creative class have achieved a global spread as a new paradigm for post-industrial development in the last decade, this creativity paradigm has triggered mounting academic criticism. The prevailing ‘creativity paradigm’ has been accused of misrepresenting the dynamics of socialized processes of value creation, of imposing an ideological conception of intellectual property and of providing a neoliberal justification for unequal or precarious relations of production. While the critics are often justified, none of them have developed an alternative model of understanding the dynamics and potential politics of socialized processes of immaterial production. This public lecture uses the experience of Bangkok’s fashion markets to begin to articulate an alternative understanding of creativity.

Read the full abstract on the website of the Faculty of Political Science, Chulalongkorn University

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