EDUfashion Conference – Refashioning fashion: new scenarios of clothing – 2nd June 2011 – Ljubljana

Next week I’ll be in Ljubljana again for the final EDUfashion conference.

Many friends and some exciting speeches.

Introduction and Moderation – Oliver Vodeb and Maja Hawlina – Poper

EDUfashion speeches:
Adam Arvidsson/Nicolai Peitersen – FPS/EE “Open-source brand and ethical economy”
Oleg Koefoed – Copenhagen Business school  – ”Sustainability in fashion – reflections on new challenges and innovations in the fashion industry”
Bertram Niessen/Zoe Romano – FPS/EE-  “Makers & DIY and fashion innovation”
Almira Sadar, Nataša Peršuh – NTF –  ” How to cooperate with local producers to achieve a new design”

External invitations speeches:
Massimo Menichinelli  -Alvar Aalto University, Helsinki – “On Open Business Models”
Alina Breuil – London College of Fashion –  “Interactive design – How to share Clothing”
Franc’ Pairon – Institut Français de la Mode, Paris – “Creation between transgression and respect”
Jennifer Ballie – Chelsea College of Art & Design – “Co Everything: Defining Co-Design for Fashion & Textiles”

And here, the whole concept.

Some major changes in the social and economic structures of European countries occurred during the last decades. The phenomena related to globalization, sustainability and digital revolution reshaped the goods and symbols of production, introducing new factors and variables especially in the creative sector.

Fashion and its universes became prisms through which many contemporary issues are being refracted. Now there is the need to critically rethink some crucial aspects of its world related to material and immaterial production.
Representing one of the largest industries globally today, fashion displays very clearly how globalized growth works and how the economic systems are far from being balanced.
The fashion system as we see it today is the product of a large number of merges and acquisitions up through the 1980’s and 1990’s; now, very few players tend to control very large shares of the global market.

At the same time, labour markets are in a process of constant flexibilisation that leads to a precarisation of life careers. These dynamics are particularly clear in some sectors of material production, while in others, more related to immaterial production,
they have been much more hard to identify.

In this context, recent transformations in craft and design (and, more generally, in all the sectors of creative economy) have considerably reshaped the social words of production and their relationship with all the other aspects of social life. Phenomena like the Web 2.0, the long tail effect, peer-production, open-source and crowdsourcing are reshaping the meaning of innovation from social, cultural and economic point of view.

EDUfashion conference will focus on these major themes, exploring the current developments more likely to revolutionize the fashion sector in the near future.

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